Privacy Policy

Last updated: October 3, 2025

League of Matchups (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you use lolmatchups.net (the “Site”).

1. Information We Collect

We may collect the following information:

Account Information:

• If you sign in with Google, we may store your Google profile name, email address, and profile image.
• If you sign in with Riot ID, we may store your Riot ID, tagline, and profile icon.

Cookies and Tracking:

• Cookies to maintain your login session.
• Cookies for Riot authentication and logged-in status.
• Analytics cookies via Umami or other services for anonymous usage tracking (pages visited, session length, etc.).

Affiliate Interactions:

If you click on links to Humble Bundle, Fanatical, Amazon, or Surfshark, we may track that click for referral purposes.

2. How We Use Your Information

We use your information to:

• Personalize your experience (e.g., display your profile icon).
• Maintain your login session.
• Analyze site usage via analytics tools to improve functionality.
• Track affiliate link clicks for commission purposes.

We do not sell your personal information to third parties.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Keep you logged in and authenticate your Riot or Google account.
• Track site usage via Umami analytics.
• Record affiliate link clicks for Humble Bundle, Fanatical, Amazon, and Surfshark.

You can manage or disable cookies in your browser settings, but some features of the Site may not function properly without them.

4. Third-Party Services

We use third-party services that may collect information as described in their own privacy policies:

• Umami Analytics – anonymous usage data.
• Google Analytics (if used) – anonymous tracking data.
• Affiliate Programs – Humble Bundle, Fanatical, Amazon, Surfshark. These programs may track clicks and referrals for commission purposes.

We are not responsible for the privacy practices of these third parties.

5. Data Sharing

We do not sell your data. We may share limited information only with:

• Affiliate networks to process your referral clicks.
• Service providers who assist us in operating the Site (e.g., hosting, analytics).

All sharing is done under agreements that require protection of your data.

6. Data Retention

We retain your data as long as you use the Site. You may request deletion of your personal information by contacting us at [your contact email].

7. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information.
• Withdraw consent for cookies or tracking.
• Opt-out of affiliate tracking where permitted by law.

8. Security

We implement reasonable technical and administrative measures to protect your information. However, no method of transmission over the internet is completely secure.

9. Children’s Privacy

The Site is not intended for children under 13. We do not knowingly collect information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available at this URL.